Dominance-Seeking
The degree to which a person expresses a trait-like need for power and the tendency to be controlling in social relationships is measured with six, seven-point items.
View ArticleDesirability of Control
With five, seven-point Likert-type items, the scale is intended to measure a person’s motivation to be in control of people and decisions.
View ArticleValues (Egoistic)
The importance a person places on hard work to attain financial rewards and social power is measured with five, eight-point items.
View ArticlePower Felt (State)
Using three questions, this scale measures how much a person believes that at a particular point in time he/she had power over other people.
View ArticleNarcissism (State)
This seven-item, seven-point Likert-type scale is used to measure a momentary self-centered and arrogant frame of mind.
View ArticleLocus of Control
The scale has three, nine-point Likert-type items that measure the degree to which a person believes him/herself to lack control of things at the current point in time. Unlike some measures o
View ArticlePowerlessness with the Brand
A consumer’s belief that he/she does not have the ability to sway a brand and its employees toward his/her stance with regard to some issue or conflict is measured with four, seven-poi
View ArticlePower Felt (State)
Three, seven-point semantic differentials compose the scale and measure the extent to which a person feels strong and in-control at a particular point in time. To be clear, this scale was cre
View ArticleMasculinity
The scale uses three, five-point unipolar items to measure how much a person describes someone as having traits stereotypically associated with males.
View ArticleDominance of the Object
The extent to which an object is considered to be powerful and aggressive is measured with three, seven-point items.
View ArticlePower (Situational)
A person’s belief that he/she was able to get others to do what was wanted in a certain situation is measured with six, seven-point Likert-type items.
View ArticleDesirability of Control
How much one wants to be in control of his/her life, most particularly his/her job, is measured with three, seven-point Likert-type items.
View ArticleEmpowerment (Interpersonal)
Six, seven-point Likert-type items are used to measure a type of psychological empowerment in which a person believes his/her actions make a positive difference in another person’s life.
View ArticlePower of the Employee
The belief that an employee can reward and punish other employees is measured with three, seven-point items.
View ArticleBehavioral Control (Situational)
The extent to which a person feels a sense of personal control in a particular situation is measured with four, seven-point Likert-type items.
View ArticlePower of the Company
This measure uses six, nine-point items to assess the extent to which a person believes that a company or set of companies have leadership in the marketplace and can influence suppliers, competitor
View ArticlePower Distance in Organizations
The scale uses four, seven-point Likert-type items to measure how much a person believes that employees at lower levels of an organization should not have much power and should follow those at high
View ArticleEmpowerment (Customer with Company)
With three, seven-point Likert-type items, the scale measures how much a particular company makes a customer feel like he/she has some influence on it.
View ArticlePower in Product Domains (Companies vs. Consumers)
Beliefs that companies have more power, authority, and design expertise than consumers as it relates to products are measured with six, nine-point items.
View ArticlePowerlessness (State)
Composed of three, seven-point Likert-type items, this scale measures how much a person believes that, in a particular past situation, other people had a lot of power over him/her.
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